PRIVACY POLICY

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Effective Date: July 4, 2026
Last Updated: August 5, 2026

The Seven Shepherds Company, LLC (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us through the Epic Fury website (the “Website”).

This Privacy Policy explains what information we collect, how we use it, when it may be shared, and the choices available to you regarding your information.

By using this Website, you acknowledge that you have read and understand this Privacy Policy.

1. Information We Collect

We may collect information that you voluntarily provide, including:

Your name;
Email address;
Telephone number;
Mailing address;
State or province of residence;
Postal or ZIP code;
Date of birth or age confirmation;
Information you provide through contact forms, newsletter registrations, or other communications.

We may also automatically collect certain technical information, including:

IP address, processed transiently on our server to infer country; our application retains the country result but not the raw IP address;
Coarse browser family;
Coarse device category;
Coarse operating-system family;
Website pages visited;
Observable time between recorded page views;
Minimized referral origin or same-site path;
Primary browser language; and
Campaign parameters included in visited links.

2. How We Use Your Information

We may use your information to:

Verify legal drinking age where required;
Respond to inquiries and customer service requests;
Provide information about Epic Fury products, events, and brand updates;
Improve the Website and user experience;
Analyze Website traffic and performance;
Maintain Website security;
Comply with applicable legal and regulatory obligations; and
Operate our business.

3. Marketing Communications

If you choose to receive marketing communications, we may occasionally send news regarding Epic Fury, future product releases, events, and related information.

You may unsubscribe at any time by using the unsubscribe link included in our emails or by contacting us through the Website.

4. Cookies and Analytics

The Website may use first-party cookies, similar technologies, and configured analytics services to improve functionality, understand visitor behavior, remember user preferences, and enhance your browsing experience. Country geolocation for the production application is performed locally on the Website server rather than by sending IP addresses to a third-party geolocation lookup service.

Most web browsers allow you to control or disable cookies through your browser settings. Disabling certain cookies may affect portions of the Website.

5. Information Sharing

We do not sell your personal information.

We may share information when reasonably necessary with:

Website hosting providers;
Technology and analytics providers;
Email and marketing service providers;
Licensed retailers, distributors, or authorized fulfillment partners when necessary to facilitate lawful product inquiries or purchases;
Professional advisors, including attorneys and accountants;
Government authorities or law enforcement when required by law or to protect our legal rights.

All third parties receiving information are expected to use it only for legitimate business purposes consistent with applicable law.

6. Data Security

We maintain reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

However, no method of transmitting information over the Internet or storing electronic information is completely secure, and we cannot guarantee absolute security.

7. Data Retention

Page-view records, including coarse IP-derived country, are retained for up to 90 days. Retired age-gate records are retained for up to 7 days. Contact records, including a submitted ZIP code and coarse IP-derived country, remain until an authorized deletion or for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

8. Children’s Privacy

This Website is intended exclusively for individuals who are at least twenty-one (21) years of age or the legal drinking age in their jurisdiction, whichever is greater.

We do not knowingly collect personal information from anyone under the applicable legal drinking age.

9. Third-Party Websites

This Website may contain links to third-party websites, including licensed retailers or fulfillment partners. Those websites operate independently and maintain their own privacy practices.

We encourage you to review their privacy policies before providing personal information.

10. Your Choices

Subject to applicable law, you may request access to, correction of, or deletion of your personal information by contacting us through the Website.

We will respond to reasonable requests in accordance with applicable legal requirements.

11. International Visitors

This Website may be accessed from countries outside the United States. By using the Website, you understand that your information may be transferred to and processed in jurisdictions whose privacy laws may differ from those of your country of residence.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any revisions become effective when posted on this Website. Continued use of the Website after changes are posted constitutes acceptance of the revised Privacy Policy.

13. Contact

If you have questions regarding this Privacy Policy or our privacy practices, please contact us at info@sevenshepherds.com.